The State of Financial Automation is BILL’s annual benchmark report highlighting how small and midsize businesses are adopting automation and AI to improve efficiency, cash flow, and decision-making across finance functions.

To promote the 2025 report, our team developed a fully integrated campaign. I helped direct and design key creative assets including the E-Book that housed the full report, email templates to drive downloads, digital ads to capture attention across channels, and a dedicated landing page optimized for conversions. Together, these elements formed a cohesive, visually engaging campaign that amplified BILL’s thought leadership and encouraged engagement with the report.