As the lead creative partner for Scratch Golf Lab, I worked closely with the founders to build and grow the brand across every customer touchpoint. From website design and development to digital marketing, photography, social media, email campaigns, and brand strategy, I helped establish a cohesive identity that reflected the premium experience Scratch Golf Lab provides to golfers.

Beyond creative execution, I served as a strategic advisor, collaborating on pricing strategies, membership positioning, customer acquisition, and marketing initiatives designed to support the company's continued growth. By combining user-centered design with business strategy, I helped create experiences that strengthened the brand, improved customer engagement, and positioned Scratch Golf Lab as a leader in Utah's indoor golf community.

Working with a fast-growing startup reinforced my passion for partnering directly with founders, solving business challenges through design, and building brands that scale through thoughtful strategy, compelling storytelling, and exceptional customer experiences.