Rhone

Promises to Keep

Creative Direction

Ben Checketts

Art Direction

Dakota Corbin

Videography and Editing

Pierce Tews, Michael Larsen

About

While at Rhone, I worked on the creation of Promises to Keep, a brand film designed to resonate on a deeper emotional level, focusing on values rather than product features. The video paired a voiceover of Robert Frost’s Stopping by Woods on a Snowy Evening with the story of a father striving to fulfill his promise to read to his son before bedtime. Through cinematic visuals and a heartfelt narrative, the piece emphasized the importance of keeping promises and how one of the best gifts that can be given is a promise kept—a message that aligned seamlessly with Rhone’s commitment to integrity, reliability, and human connection.