Over the course my time at BILL, I have served as an Associate Creative Director, becoming a trusted creative leader responsible for some of the organization's most strategic design initiatives. While my primary focus was leading the UX and visual design of BILL's marketing website, my role quickly expanded into shaping how the entire creative team worked.

I led the strategy and execution behind BILL's web design system, modernized email design workflows, established scalable asset libraries, and introduced processes that improved consistency, efficiency, and collaboration across the organization. I also envisioned and led the creation of BILL Marketing Asset Creator (BMAC), an AI-powered platform that enabled marketers to generate on-brand creative while reducing production bottlenecks and empowering teams to move faster.

Beyond the work itself, I became a leader within the creative organization—driving initiatives, influencing cross-functional strategy, mentoring teammates, and helping define the direction of our digital experiences. I regularly partnered with executive leadership, product marketing, engineering, growth marketing, and optimization teams to solve complex business challenges through design, while championing scalable systems and AI-powered workflows that positioned the organization for the future.

My time at BILL reinforced my belief that great design leadership isn't just about creating exceptional work—it's about building the systems, processes, and teams that enable others to create exceptional work at scale.